Fragrance Wax Melts Market, Trends, Revenue Share, Company Profiles, Launches, & Forecast Till 2026
The Fragrance Wax Melts Market is expected to reach USD 7.24 Billion by 2026, according to a new report by Reports and Data. This can be mainly associated with increasing demand for air freshness and hygiene in residential and commercial buildings. Based on statistics, the lack of exposed flames and harmful emissions, make wax melts an eco-friendly and reliable option which will further drive its demand over the expected years. The market for wax melts is anticipated to witness a significant rise over the forecast period on account of the growing demand for air fresheners and aromatherapy. The ever-increasing consumer awareness regarding health and environmental hazards, which has risen due to the usage of aerosol sprays, will spur the product's demand over the forecast period.
Fragrance wax melts, also known as Wax
Tarts, are becoming more and more prevalent in the home fragrance market. They
are available in several fragrances and designs. They can be presented as pot
pouri or even ornaments, as well. Wax melts also give an excellent cold scent
throw, which means it spreads fresh fragrance before they are warmed up. They
are placed in an oil burner or a tart warmer that can be used for home
fragrance or aromatherapy. They can be slowly warmed up from a lamp light
or any electric heating source as well.
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Key participants include Yankee Candle,
Reckitt Benckiser, SC Johnson, Rimports Limited, Scentsy, Michaels Stores, East
Coast Candles, AFFCO, Candles by Victoria, Walmart Stores, Scentchips, and
ScenSe, among others.
Major Points Covered in the Global Fragrance
Wax Melts Market Report:
· Market
Coverage: This section of the report provides
significant details on key market aspects including the key market segments,
product innovation scope, and macro-economic and micro-economic growth
indicators. In addition, the report segments the global Fragrance Wax Melts
market based on product type, technology landscape, and application range.
· Executive
Summary: Under this section, the global market
growth rate, competitive landscape, drivers and constraints, trends,
limitations, and the key market segments have been discussed.
· Regional
Analysis: In this section, the latest report
highlights the extensive global presence of the Fragrance Wax Melts market.
This section offers key insights into the latest trends in the regional markets
including North America, Asia Pacific, Europe, Latin America, and Middle East
& Africa.
· Competitive
Landscape: This section of the report highlights
the key players in the global Fragrance Wax Melts market. It further emphasizes
the leading products and services offered by these companies.
· Manufacturers’
portfolios: This section
includes detailed information regarding the product portfolio of each local and
global manufacturer, their strengths and weaknesses, product catalogue,
production value and capacity, and other vital information.
Further key findings from the report
suggest
- Wax melts are used as a home fragrance
product and are easily available in different shapes, colors, and sizes.
Moreover, growing product usage in commercial buildings, such as offices,
shopping malls, and market complexes, will increase market development
over the forecasted period.
- Shifting inclination of consumers in developed
countries towards natural products produced through environmentally
sustainable methods is kindling up the demand for lavender essence.
- The Lavender fragrance segment accounted
for the largest market share of 46.49% in 2018.
- Increasing consumption of premium
products and improved standard of living of consumers, particularly in
developing countries, are creating abundant growth opportunities for
lavender oil manufacturers.
- The online business type accounted for a
higher share of 68.85% in 2018. Online retail stores organize events to
increase sales through themed promotions, during birthdays, Christmas,
which are supporting the sale of the wax melts through online retail
stores.
- The effortless shopping experience along
with the dominance of private label brands and growing internet
penetration is spurring consumers to buy fragrance wax melts online.
- The Yankee Candle Company co-operated
with U.S.-based IT company, Aptos, Inc., in July 2016 for streamlining and
optimizing its multi-channel retail operations. This strategic move is
expected to help the company establish its global reach.
- Aromatherapy is an alternative medication
therapy used to treat several disorders. The medical applications include
skin-related problems, pain management, and cardiovascular diseases, cold
& cough digestion problems, respiratory disorders, anxiety, immune
system functioning, wound healing and insomnia.
- The aromatherapy application is expected
to grow with the highest CAGR of 12.3% during the forecast period.
- The aromatherapy industry is gaining
popularity especially in countries, such as Malaysia, Thailand, and India,
as a vast number of people are opting for spa, rejuvenation, and other
related services to reduce stress owing to busy lifestyles. It is proving
to be a significant factor for market growth over the next few years.
- Other regions such as North America
accounted for a market share of 22.30% in 2018. Due to the presence of
manufacturers in this region, the market is expected to grow steadily.
To identify the key
trends in the industry, click on the link below: https://www.reportsanddata.com/report-detail/fragrance-wax-melts-market
For the purpose of this study, Reports
and Data have segmented the global Fragrance Wax Melts Market on the basis of
Product, Fragrance type, application, Business type and region:
Product Outlook
(Volume, Kilo Tons; and Revenue, USD Million; 2016-2026)
Beeswax, Para-soy, Paraffin, Wax
Blends, Soy, Palm
Fragrance type
Outlook (Volume, Kilo Tons; and Revenue, USD Million; 2016-2026)
Vanilla, Chocolate, Jasmine, Sandalwood,
Lavender, Others
Application
Outlook (Volume, Kilo Tons; and Revenue, USD Million; 2016-2026)
Aromatherapy, Home, Offices, Commercial
Buildings
Business Type
Outlook (Volume, Kilo Tons; and Revenue, USD Million; 2016-2026)
Online, Offline
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Regional Outlook
(Volume, Kilo Tons; and Revenue, USD Million; 2016-2026)
- North America
- U.S.
- Europe
- Germany
- UK
- Asia Pacific
- China
- India
- South-east Asia
- Latin America
- Brazil
- MEA
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